Barilla Valentine’s
Who needs chocolate when you have pasta?
We held a giveaway featuring giant heart-shaped boxes filled with all the accessories needed for a romantic Valentine’s night at home.
Additionally, one lucky winner and a loved one of their choosing got an all-expenses paid trip to Parma, Italy - the home of Barilla AND Parmesan cheese, leading to a whopping 45,000 consumer submissions and 1.8 billion impressions
Food Network | Good Morning America | Travel and Leisure | Delish
The heart-shaped box also came with fun Valentine’s cards, which were available for a free download online.
AGENCY: EDELMAN PARTNER: KYLE SWOYER